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Do-It-Yourself

Online Marketing Training

Our goal with this page is to introduce you to the basics of online marketing.

This is not advanced training, it’s targeted towards people with no prior experience with online marketing. It’s for business owners who are learning how to do their online marketing themselves, or for business owners who are simply trying to learn more about it.

Training Videos

How to Create Business Facebook Page

A basic overview of how to create a Facebook page for your business. Including: Page creation Choosing a template Customizing the button Photos Services Events Shop Offers And more Subscribe to our Youtube channel or follow us on Facebook or Twitter to be notified of...

Introduction to Online Marketing

An introduction to some of the most common Online Marketing channels. Ask us questions about online marketing through our website or follow us on Facebook or Twitter to get notified about future videos. facebooktwitteryoutube

Frequently Asked Questions

What is online marketing?

Online Marketing (aka Internet Marketing) includes all marketing and advertising that is available on the internet. The main components are email marketing, search ads, display ads, and social media marketing.

Difference between online marketing & digital marketing?

Digital marketing is a broader term that includes all forms of marketing that are classified as digital. Including TV ads, video marketing, E-books, online marketing, and even digital billboards. So online marketing is just a  subset of digital marketing that only includes the online channels.

What are search ads?

Search ads are paid advertisements that show up on search result pages. They are usually at the top and bottom of the search results and will have a little “Ad” icon next to the web address (Google & Bing) or be in a section titled “Ads related to:” (Yahoo).

Examples: paid ads on Google and paid ads on Bing

What are display ads?

Display ads use images and text and they can be displayed on websites, blogs, Gmail, mobile apps and Youtube videos. They can be created through Google Adwords and other places. 

Example: display ads on Amazon.com and display ad on Walmart.com

What are keywords?

Keywords are the words and phrases on your website that define what it’s about. For example, the owner of a bakery would have keywords like “fresh bread” and “cinnamon rolls”. These keywords would tell the search engines what the website is about and that if someone is searching for “where to buy fresh bread”, this website should show up in the results.

However, you can’t just list all of the keywords you want to show up for, the keywords on your website need to be part of the normal text. If you want your site to show up for “fresh bread” you need to have a section talking about fresh bread and a section on every other keyword.

Keywords are also used in posting online ads so they show up when someone is searching for your product or service.

What is a search term?

Search terms are what people actually type into search engines when they are looking for a product or service and will often include more than just a keyword. For example,  “good coffee shops near me” and “where to buy fresh bread”. It’s important to know what search terms your customers will be using so that you can make sure your website includes those keywords.

What is a target audience?

A target audience is the group of people your ad is targeting. You can set your ads to target people by their age, gender, location, interest, employment and much more. What you can target does vary some depending on the platform you’re posting the ad on.

Determining your target audience is vital to the success of your ads because you only want to advertise to your potential customers. Paying to advertise to people who aren’t going to use your product or service is a waste of money.

How do you market on Facebook?

Advertising on Facebook can be done by creating an ad campaign through the Facebook Ad Manager that can show up in people’s news feed or in the column on the right-hand side of the page, or you can pay to advertise the postings you create on your business Facebook page and they will only show up in people’s news feed.  

Both allow you to set your target audience, target location, daily budget and length of time the ad should run. We recommend doing a combination of both.  

What is SEO?

SEO stands for Search Engine Optimization and it focuses on increasing the traffic to your website through organic search results. Put simply, SEO is about optimizing the content on your site so that it’s easier for the search engines to know what your site is about and what search terms it should show up as a result for. It’s also about providing quality content which the search engines look for because they only want to show quality search results to their customer, the person performing the search. 

Organic search results are the non-paid results that show up when someone searches for a product or service. Every site should strive to show up at the top of the organic search results because it’s free and because some people don’t like clicking the paid ad results.  

Example: organic search results

What does pay-per-click mean?

Most ads on Google Ads and Bing Ads charge you every time someone clicks on your ad. For example, your ad may be seen a thousand times but you’ll only pay for the 100 times it was clicked. The price per click varies depending on the competition for the keywords you’re targeting and the location you’re targeting them in. It can be anywhere from under a dollar to over twenty dollars.

You’ll also see pay-per-impression which means you’ll be charged every time your ad is shown.

What is Google Analytics?

Google Analytics allows you to track the traffic on your website. You can track how many people visit, how long they spend on your site, what pages they visit, what kind of device they’re on, what city they’re in, and much more. Tracking the traffic on a website is an absolute must for all businesses so they can determine if the website is helping convert visitors into customers or causing them to immediately hit the back button. It also helps determine if your online marketing is targeting the right people. Google Analytics is a free service offered to anyone with a Gmail account.

Please feel free to contact us if you have any questions that weren’t answered